Alcala, 20 - 28014 Madrid
+34 912 220 422
Henao, 52 - 48009 Bilbao
+34 944 230 794
Qualitative and inspirational research
Research is a key starting point in people-centric innovation processes. Proper research planning and tool selection are decisive in order to:
- obtain insights that produce added value and inspiration.
- identify levers for change in customers and users.
- create a research process in connection with the end user.
The research process is carried out wherever the action takes place, generating fresh, spontaneous and revealing results.